A medium reaching diverse audiences in Canada: The Globe and Mail
The Globe and Mail is Canada’s number 1 English language newspaper. Its total weekly circulation in print and digital reaches over 2 million readers. The Globe and Mail gives national and international news as well as in-depth items about business, art, technology and finance.
Thanks to its broad and diverse reach, the newspaper is one of the most important advertising media in Canada. It gives confidence and intimacy to its readers which is why the loyal readership has been increasing during the past 5 years.
The print edition offers the advertisers the authority of a trusted, tangible medium while the digital edition offers advertisers the opportunity to buy ad-space in real time, the same way an SSP works.
The demographics are well balanced between men and women reach (57% and 43% respectively).
The biggest competitor, The Toronto Star focuses on local news and its advertising features are less advanced than those of The Globe and Mail.
Due to its quality, both online and in print, its large audience reach and user-friendly advertising opportunities, The Globe and Mail is definitely an alternative worth considering for campaigns targeting an English speaking audience in Canada.
ZIGT Media Agency