Whether it is about transparency, accountability or big data, we believe media agencies need to change and we are the pioneers in this change.
Media prices are too high!They do not follow the rules of supply and demand.
This is due to the fact that the media buying landscape is dominated by just a few international companies. Using different labels in different markets, they together represent around 60% of the media buying power. They depend heavily on kick backs and payment from the supply side of the market, thus keeping the media prices high.
Your business is changing.
National borders are fading and marketing managers are responsible for a larger region or even for an entire continent. Businesses can internationalize in the blink of an eye with- or without a local presence. This requires a new type of media agency…., that is where we come in!
ZIGT Pioneering Media Agency.
ZIGT is miles ahead in this trend, as we make worldwide media buying from one locationpossible. We bundle local expertise and offer you the best of the world. We engage the specialists you need and the knowledge you require without wasting your time or your money. Using input from different geographies and research areas, teams of dedicated planners work on your campaign and deliver you success. This success is measurable in terms agreed upon together with our clients. Experiences on your account and your KPI’s are built in these teams and are their priority.
To be and to advocate transparency of media costs.
Our business model is flexible, transparent and accountable. ZIGT does not receive commissions of any kind from media publishers, which makes us 100% independent in our media consulting. The fee we charge is based on an hourly rate and can be expressed as a percentage of the media-investment if requested. This allows us to be a trusted, objective partner for our clients.
To offer flexible and affordable international media strategy and planning.
ZIGT focuses on advertisers with a global mindset. For brands with international focus, we are the international media agency helping with their success. This means: easier monitoring, faster execution, higher media efficiency, and a measurable result.