The professional media market is changing:
Media brands are becoming more international. Media agencies have the possibility to easily roll out their national services world wide. Accountability of media is progressing fast; CPM is replaced for real key performing indicators for businesses.
World wide media prices are too high!
Media-buying for advertisers is dominated by a few international media buying companies. They use different labels for competitive business and, in each market, together represent at least 60% of that market. In the last years their importance has grown. These companies depend heavily on kick backs and payment from the supply side of the market and because of this, world wide media prices are too high for advertisers.
Your business is changing:
Formerly, brand ownership was assigned to a country specific marketing manager. Nowadays, national borders are fading and marketing managers are responsible for a bigger region or entire continent. Media and communication can be tested quickly; if there’s potential, an international organization can open up subsidiaries locally.
ZIGT International Media buying is miles ahead in this trend, as we make worldwide media buying from one location possible. A dedicated team of media planners is constantly working on your campaign. Experiences on your account and KPI’s are build within this team. This leads to cost advantages and a more effective allocation of media campaign budget.
ZIGT will focus on advertisers that have a global, not a national, mindset. Through ZIGT these advertisers can serve all countries at once, or certain countries at the same time. This will lead to great advantages for advertisers; easier monitoring, faster execution, higher media efficiency, and a more measurable result!