With CNN advertisers have the ability to target their campaigns towards a global, regional, country and even city specific audience for both TV and websites. This offers minimum wastage and high impact.
The distribution of CNN differs per country. In most countries CNN is distributed to households and hotel rooms. In the EMEA area for example, the total number of households and hotel rooms that receive CNN is 138 million. Per country this is 4.9M households and hotel rooms in Belgium, 15M in France, 2,1M in Portugal, 7.7M in the Netherlands, 2K in Angola, 7.9K in Cameroon, 1K in Congo and 3.7M in South Africa. As you can see, there’s a big difference in the percentage of distribution per country. Overall CNN has a lot of viewers worldwide, 60% of them is male, their average age is 46 and educational level university or higher. CNN proudly presents their audience as ‘business decision makers that travel a lot’.
To reach around 138 million people in the EMEA area, our latest client paid per 30 second spots. The total rate card costs amounted to a gross price of $6.500,- and net price of $ 5.200,-. In this proposal the client ended up paying around $3 per 1.000 viewers in the specific target group. This makes the CNN very interesting for advertisers.
CNN is one of the very few international broadcasters and their prices can easily compete with those of national broadcasters. National broadcasters deliver higher reach within a shorter time span, but definitely charge higher prices.
For more information about advertising with CNN, view the business presentation
ZIGT Media Agency Buying