ZIGT Media Agency Buying launches China Desk for their international activities in China.
If you haven’t heard about native advertising, you should take notice. Hotly contested by some and praised by others, this developing media strategy is on the rise and showing promise of superseding traditional means of advertising.
Generally reaching consumers via social media start Facebook and Twitter, but stop there as well. However, a platform that international media buyers should pay more attention to is Pinterest. Due to its simple and visual-driven interface the platform has grown it’s active users by 111% in the past 6 months. With growth like that, brands naturally want to be part of Pinterest to reach their potential customers.
Digital out-of-home media owner Metropolis Digital Media will be using BroadSign International LLC’s cloud-based software platform to power screens on top of the iconic London taxis.
ZIGT focusses on facilitating the connection between clients and media advertisers worldwide by means of creating a transparent media environment.
Regional media could be very interesting for international advertisers because of their regional and local bonding. Media buyers worldwide are using online media to serve this purpose.
The photo messaging app Snapchat has held talks with advertisers and media companies in recent weeks about a service called Snapchat Discovery. This service would show content and ads to Snapchat users, according to people briefed on the discussions.
The use of pre-rolls is increasing immensely, but it is still unclear to some why. In this article we give three reasons.
It is very interesting for advertisers to know if conversions are happening through mobile or desktop. Up until recently, this wasn’t possible to track with Facebook advertising. Facebook wants to show advertisers how powerful mobile advertising can be and is introducing cross device conversion measuring.
Pinterest keeps on developing; in April the new function Guided Search was introduced, last week a messaging function. Guided Search is an expansion of the search function in the mobile app.