Advertising is part of our lives. It’s almost impossible to imagine our daily lives without it. Advertisers are using every free space and every possible way to make their message available with a high percentage of visibility. What about Carvertising?
Carvertising (painting an advert on a private car) in Romania is used for different campaigns, such as a call to action or to promote a new brand. It is cheap, efficient and definitely eye-catching. Like with any other method of advertising, Carvertising also has some rules. It is not possible to cover the whole car, but only 40% of the surface. Not every car is selected for this type of eye catching advertising. Only cars who are on street more than 30 km each day, who are big enough for the message to be clear, and drive in the relevant part of the city are selected.
The price for car advertising is starts from €100 per month, per car. Depending on the size of the campaign and the preferences of advertisers, the prices can jump to a maximum of €200 per month per car. Considering the price, this option can be interesting for international media buyers wanting to get quick exposure in Romania.
ZIGT Media Agency Agency