Trends in Out-of-Home Advertising
Out-of-home media is set to evolve in the coming years, according to a report published recently by PWC.
Reaching consumers through news in 12 countries
What is the main reason a consumer buys a newspaper? Being aware of what is happening in their country or on a global scale is very important. For international media buyers, the higher the number of people interested in news, the better. However, newspapers are not the only “news source”.
Sweden’s outdoor advertising market
Sweden is one of the countries with the highest media consumption in the world. It has been observed that OOH advertising in Sweden has the most potential in comparison to other advertising channels in the country. Some recent developments in the outdoor advertising market are driving the use of new technologies and media types in Sweden.
Influencers in Brazil – What they have to teach companies
Large companies have spent decades honing techniques to promote their products on television and in print media. However, when it comes to social media, they often fill the Facebook, Twitter and other networks with boring content that can make people avoid the brand.
Out-Of-Home media in Brazil
Considered an alternative medium until recently, the out-of-home media is currently an important part of planning in Brazilian agencies especially due to the diversity of formats and the ability to focus in a particular region of the country.
Most influential languages in media
What are the most influential languages of the world? Is it the language that is spoken by most people? Is it the language that most media is in? There are so many different factors in what makes the most influential languages of the world and how they are related to each other.
Friends and Family Rates in the Dutch Caribbean
Two colonies within The Kingdom of The Netherlands located in the Southern part of the Caribbean also known as The Lesser Antilles. According to Internet World Stat The island of Curaçao has as of the beginning of 2015 an approximate population of 148,406 inhabitants and Aruba approximately 112,162 inhabitants (Internet World Stats, 2015).
Taxi advertising in Portugal
Taxi advertising is not a new method of communication in Portugal. However, the efficiency and the low cost didn’t deteriorate with the time. It is still a win-win situation. For taxi operators it is a valuable source of revenue, for advertisers it is a way of increasing their visibility and reaching customers.
Street pole advertising in South Africa
Street pole advertising is the most known method of outdoor advertising in South Africa. It offers a continuous exposure of the message that has to be transmitted, and due to the density, it is impossible to pass by without noticing and remembering the ad.
CARvertising in Romania
Advertising is part of our lives. It’s almost impossible to imagine our daily lives without it. Advertisers are using every free space and every possible way to make their message available with a high percentage of visibility. What about Carvertising?