What is the main reason a consumer buys a newspaper? Being aware of what is happening in their country or on a global scale is very important. For international media buyers, the higher the number of people interested in news, the better. However, newspapers are not the only “news source”.
What are the most influential languages of the world? Is it the language that is spoken by most people? Is it the language that most media is in? There are so many different factors in what makes the most influential languages of the world and how they are related to each other.
Two colonies within The Kingdom of The Netherlands located in the Southern part of the Caribbean also known as The Lesser Antilles. According to Internet World Stat The island of Curaçao has as of the beginning of 2015 an approximate population of 148,406 inhabitants and Aruba approximately 112,162 inhabitants (Internet World Stats, 2015).
In the dynamic and ever-changing media landscape of China, good old radio has not lost its significance. Should international media buyers tune in to China’s radio?
As an advertiser it is very important to know and reach your target audience accordingly. South African radio stations are divided based on the listeners profile.
ZIGT Media Agency Buying launches China Desk for their international activities in China.
Celebrity Marketing, as the name states, uses celebrities (actors, singers, sportsmen etc.) to gain more brand awareness. This method is considered as being very effective and is actively used in Russia, an interesting trend for international media buyers.
2014 was a new beginning for Romanian media with an increase of 3,6% being registered. Advertising investments are expected to continue growing by 1,9% until the end of 2015, reaching US$ 403,9 million.
ZIGT focusses on facilitating the connection between clients and media advertisers worldwide by means of creating a transparent media environment.
Regional media could be very interesting for international advertisers because of their regional and local bonding. Media buyers worldwide are using online media to serve this purpose.