Many have questioned whether YouTube will replace television in terms of visual media consumption behavior. YouTube has changed certainly effected TV and gave a unique character to videos, but is it going to dominate in the future?
The Red Bulletin is a vibrant magazine that has global readership and digital newsletter subscribers across the world. The well-known Red Bull Media House presents a comprehensive range of advertising opportunities through fully dedicated print, TV and digital media. One of which is the Red Bulletin
In 2015, Netflix had surprised consumers and advertisers when they had tested advertisements on the Xbox One platform. A consumer watching Orange is the New Black could see a short trailer of House of Cards and vice versa, for example.
What is the main reason a consumer buys a newspaper? Being aware of what is happening in their country or on a global scale is very important. For international media buyers, the higher the number of people interested in news, the better. However, newspapers are not the only “news source”.
TV viewership in Singapore is still high. MediaCorp runs 7 television channels, making it the largest media broadcaster and provider in Singapore, and the only terrestrial TV broadcaster in the city-state.
What are the most influential languages of the world? Is it the language that is spoken by most people? Is it the language that most media is in? There are so many different factors in what makes the most influential languages of the world and how they are related to each other.
Two colonies within The Kingdom of The Netherlands located in the Southern part of the Caribbean also known as The Lesser Antilles. According to Internet World Stat The island of Curaçao has as of the beginning of 2015 an approximate population of 148,406 inhabitants and Aruba approximately 112,162 inhabitants (Internet World Stats, 2015).
TV remains one of the most important media mix tool for advertisers, no matter the country. It may decrease in share, penetration and efficiency, but it will never decrease enough to avoid advertising via it completely.
With a country vastly diverse with several spoken languages, the past decade has witnessed drastic changes of competition and promotional schemes in the Indian television industry. Today, India is the world’s third-largest TV market after China and the United States.
In the eyes of many South African, TV advertising is the first prize. For such a broad country, it is impossible to talk as a whole, but rather per region. The fact is, advertising on TV is the way to go if you’re looking to reach a wide audience – and have the budget available.