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Category Archives: Television

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Will Youtube surpass TV?

Digital, Media Industry, TelevisionBy Eirini Mouchika19 September 2016

Many have questioned whether YouTube will replace television in terms of visual media consumption behavior. YouTube has changed certainly effected TV and gave a unique character to videos, but is it going to dominate in the future?

Advertising in Red Bull’s Red Bulletin Magazine Globally

Digital, Print, TelevisionBy Saransh Sehgal9 May 2016

The Red Bulletin is a vibrant magazine that has global readership and digital newsletter subscribers across the world. The well-known Red Bull Media House presents a comprehensive range of advertising opportunities through fully dedicated print, TV and digital media. One of which is the Red Bulletin

The power of Netflix in Brazil

Digital, TelevisionBy Sarah Gomes18 February 2016

In 2015, Netflix had surprised consumers and advertisers when they had tested advertisements on the Xbox One platform. A consumer watching Orange is the New Black could see a short trailer of House of Cards and vice versa, for example.

Reaching consumers through news in 12 countries

Digital, Outdoor, Print, Radio, TelevisionBy Carmen Vlad24 December 2015

What is the main reason a consumer buys a newspaper? Being aware of what is happening in their country or on a global scale is very important. For international media buyers, the higher the number of people interested in news, the better. However, newspapers are not the only “news source”.

Television advertising in Singapore

TelevisionBy Lorena Fintina16 November 2015

TV viewership in Singapore is still high. MediaCorp runs 7 television channels, making it the largest media broadcaster and provider in Singapore, and the only terrestrial TV broadcaster in the city-state.

Most influential languages in media

Digital, Outdoor, Print, Radio, TelevisionBy Adina Radu6 November 2015

What are the most influential languages of the world? Is it the language that is spoken by most people? Is it the language that most media is in? There are so many different factors in what makes the most influential languages of the world and how they are related to each other.

Friends and Family Rates in the Dutch Caribbean

Digital, Outdoor, Print, Radio, TelevisionBy Adina Radu20 October 2015

Two colonies within The Kingdom of The Netherlands located in the Southern part of the Caribbean also known as The Lesser Antilles. According to Internet World Stat The island of Curaçao has as of the beginning of 2015 an approximate population of 148,406 inhabitants and Aruba approximately 112,162 inhabitants (Internet World Stats, 2015).

TV advertising costs in Denmark

TelevisionBy Carmen Vlad10 August 2015

TV remains one of the most important media mix tool for advertisers, no matter the country. It may decrease in share, penetration and efficiency, but it will never decrease enough to avoid advertising via it completely.

Advertising on Indian Television

TelevisionBy Saransh Sehgal29 July 2015

With a country vastly diverse with several spoken languages, the past decade has witnessed drastic changes of competition and promotional schemes in the Indian television industry. Today, India is the world’s third-largest TV market after China and the United States.

South Africa: Prices for TV advertising

TelevisionBy Carmen Vlad3 July 2015

In the eyes of many South African, TV advertising is the first prize. For such a broad country, it is impossible to talk as a whole, but rather per region. The fact is, advertising on TV is the way to go if you’re looking to reach a wide audience – and have the budget available.

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