Is Vimeo an effective platform for your business?
Vimeo was founded in November 2004 and is considered to be the first video sharing sites to support high-definition (HD) video. One of the most powerful ways brands or businesses can advertise online is by creating and promoting video assets.
Interesting to note about Vimeo is that 70% of its audience is International, which gives brands great opportunities to launch awareness campaigns on a truly global scale. The following table is a breakdown of Vimeo viewers according to their location.
The platform has seen an 80% global growth over the years and consists of 25MM members. Moreover, Vimeo has over 715MM video views. Unlike YouTube’s massive audience, Vimeo is a the community of professionals which are fully engaged and active.
The primary focus of the audience stays on the video due to its clean, simple layout. There is limited clutter around the frame which allows brands to convey their message in a powerful way without any disturbances. Another perk is that Vimeo has a rule of no Advertisements which means no distracting banners or commercials before the video starts.
Nowadays, Vimeo is considered to be the home for high-quality videos. Brands can also make brand channels, which could be a custom home in order to depict the incredible content related to products.
Below is an example of Chanel’s custom brand channel:
Vimeo is a network for millions of people around the world who love to create and contribute new ideas. Their unprecedented work and inclination to do diverse things is what make this platform amazing.
Feel free to contact ZIGT for more details.
ZIGT Media Agency