Daily newspapers are an important news source. Huge amounts of newspapers are distributed in each country, each day. Because of the economic recession and digital developments (like the increase of free news and news apps) the amount of subscribers is decreasing and circulation numbers are under pressure. Nowadays everyone is consuming more than one media type, and most campaigns are cross-media as well. Newspapers can be of tremendous value in this media mix when it comes to reach.
- good local market coverage
- high authority and credibility
- short life cycle
- poor reproduction quality
- small pass-along audience
There’s a huge variety in types of magazines around the globe. Most are either focused on lifestyle or on a specific branch. Besides being able to buy a full or half page ad, most lifestyle magazines also have other unique advertisement possibilities. Some examples are split covers, fold-out covers or scent advertisement. There is less room for creativity when it comes to advertising in branch magazines, but they’re starting to get more flexible in their advertising possibilities.
- high demographic selectivity
- credibility and prestige
- high-quality reproduction
- good pass-along readership
- long ad purchase lead time
- relatively high cost per exposure
Want to find out if newspapers or magazines are the right media type to advertise your product or service with? Or do you want to roll out or test your local campaign internationally? Please do not hesitate to contact us