What is the main reason a consumer buys a newspaper? Being aware of what is happening in their country or on a global scale is very important. For international media buyers, the higher the number of people interested in news, the better. However, newspapers are not the only “news source”. Television, social networks, search engines, and outdoor advertising together create the news environment.
International and regional companies have chosen to deliver their message through a special news feed. Regardless of the age, income or sex, the target audience of news is very broad. As it is expected, there is a huge discrepancy between generations and which channel they chose. While the elderly are more traditional, teenage generations master the online platforms.
Below, the strength of traditional platforms across many countries can be seen. This can be seen as a reflection of deep cultural habits and behaviours that are hard to shift. The percentages are important for international media buyers looking to target specific countries. The mentioned figures can give a more accurate answer on deciding which media channel is more suitable for their target markets.
ZIGT Media Agency