ZIGT has an independent research department which allows clients to have nationally, internationally and globally focused research conducted all from one core. This research gives valuable insights about the worldwide effects of your media investments. You can analyse the different regions where you’re advertising, real-time, and use them as a benchmark. Since all research is centralized within a dedicated team, no time is wasted. Your campaign can be adjusted according to research results almost instantly.
ZIGT Research & Insights can help you with different types of research. For example:
- Research on effects (knowledge-, attitude- and behavioural changes)
- Pre-test research of advertisements
- Image- and position research and analysis
- Audience research and analysis
- Client profile analysis
- Competitor analysis (share of voice/ share of market vs. effects of brand)
- Media mix contact analysis
- Adstock modelling
- Research on customer satisfaction
- Insights from existing research
Want to find out more? Don’t hesitate to contact us