Street pole advertising is the most known method of outdoor advertising in South Africa. It offers a continuous exposure of the message that has to be transmitted, and due to the density, it is impossible to pass by without noticing and remembering the ad.
The prices for street pole advertising depends on the method is being chosen, namely: Supalites, 4M, SPA, Retail Pole or die cuts. The campaign can be named Premium, Impact and Strategic. The factors that decide in which of these 3 categories the campaign is, are the clutter, LSM, traffic and proximity of the sign to passing traffic.
Supalites are said to be the most efficient. Placed strategically 3 in a row, it is said to deliver the most commanding outdoor campaign in South Africa. The price for Supalites ranges between R14.500 per month Premium and R8.500 per month Impact. For face change and production, the price per face is up to R1.350. Nevertheless, an advertiser may choose a specific region to target, and the prices can range between R980 and R1.250 for Premium. For Strategic, the price is R450. The relatively low price and high exposure is an easy way for international media buyers to advertise in the South African market.
ZIGT Media Agency Agency