Taxi advertising is not a new method of communication in Portugal. However, the efficiency and the low cost didn’t deteriorate with the time. It is still a win-win situation. For taxi operators it is a valuable source of revenue, for advertisers it is a way of increasing their visibility and reaching customers. This method can also be an interesting option for international media buyers looking to expand their presence in Portugal.
Portuguese advertisers rate taxi advertising on the 4th place from all the outdoor advertising methods, with a efficiency of up to 80%. Everywhere you look, you see moving brands. Teletaxis is one of the many taxi companies in Portugal that offers their car surface for advertising purposes.
The prices for taxi advertising depends on the duration of the campaign, if it is during the day, during the night or both, in which part of the city it will be visible and how many taxis are required by the advertiser to transmit the message. Teletaxis charges between €400-€490 for an advertising spot per month/cab. In this price the advert runs 24h/7 days a week. If the campaign is required to run only at night, the costs are between €250 and €320 per month/cab.
ZIGT Media Agency Agency