TV viewership in Singapore is still high. MediaCorp runs 7 television channels, making it the largest media broadcaster and provider in Singapore, and the only terrestrial TV broadcaster in the city-state. 96% of Singaporeans watch television at home every day. To reach the audience in Singapore, advertising on television is a highly effective method.
Channel 8, a 24-hour Chinese news and entertainment channel is the favorite channel and market leader in Singapore, with the highest weekly viewership of almost 60%.
Channel 5, the number one English mass entertainment and lifestyle channel is the most famous channel for families. Channel 5 reaches 54% of the population weekly.
Channel U is a young entertainment channel and primarily targets 16-30 year old. The regional broadcaster stays stable at 47%.
The advertising costs depend on several factors. Think of transmitter and air time. On average the costs are between the SDG 1.000 and SGD 3.000. The prices are based on 30-second commercial. Surprising are the advertising prices for Channel 8, Channel 5 and Channel U. They all use the same rate card.
The normal spot buying example for Channel 8, 5 & U:
Length of commercial = 30 seconds
Program loading = 3x
Cost per spot = (Base Rate) x ( Program Loading)
Therefore, cost per spot = SGD 1.000 x 3
Total = SGD 3.000.
Considering the very attractive prices, advertising on television in Singapore is a great opportunity for international media buyers.
ZIGT Media Agency